📝 Overview
- Re-engage site visitors who didn't convert with automated retargeting campaigns that use real-time behavioral data
- Reach your ideal customers precisely using first-party data from your website visitors and customer profiles
- Coordinate advertising seamlessly across display, social media, and email channels through marketing automation
- Understand which strategies drive growth with consolidated analytics and cross-channel attribution reporting
- Launch personalized ad campaigns across multiple channels including Meta, TikTok, Pinterest and Google Ads
- Integrate directly with your eCommerce platform including Shopify, WooCommerce and BigCommerce for immediate setup
- Calculate advertising ROI accurately with free tools like the ROAS calculator and UTM link builder
- Customize advertising strategies for specific industry needs in ecommerce, finance, non-profit and hospitality
⚖️ Pros & Cons
Pros
- Full-funnel ad campaigns
- Optimizing according to goals
- Various advertising channels
- Retargeting feature
- Brand awareness initiatives
- First-party data use
- Marketing automation
- Robust analytics
- Attribution capabilities
- Cross platform eCommerce compatibility
- Ad spend calculator
- UTM link builder
- Wide domain facilitation
- eCommerce, finance, non-profit, hospitality
- Comprehensive customer support
- Display, video, native, CTV, social media, and email advertising
- Compatible with Meta, TikTok, Pinterest, Google Ads, Amazon Ads
- Third-party cookie guide
- Return on ad spend calculator
- AdRoll UTM link builder
- Integration with Shopify, WooCommerce, BigCommerce
- Adaptability for agencies
- Single marketing platform optimization
- Cross-platform automation builder
- Trusted by 140,000+ brands
- Multi-channel performance insights
- Custom audience segmentation
- Automated campaigns coordination
- Real-time and historical data use
- Consolidated reporting and benchmarking
- Identified and anonymous contacts handling
- Managed and Self-Service options
- Consent management features
- Free digital marketing resources
- Customer Privacy Protection
- Marketing Resources Library
- Event hosting and participation
- Digital Advertising Knowledge Center
- Third-Party Cookies Resource
- State of Digital Marketing Report
- Personalized advertising
- Help Center resources
- Increase site visitor feature
- Conversion driver
- Agency directory
- Performance analyzer
- Brand and agency catered resources
- Prospects discovery
- Tailored audiences creation
Cons
- Limited automation options
- Doesn't support all eCommerce platforms
- Not all advertising channels integrated
- Incomplete attribution capabilities
- Unclear performance benchmarking
- Limited return on ad spend
- Limited support for non-profit, finance, and hospitality sectors
- Reliance on first-party data
- Lacks SMS and CRM integrations
❓ Frequently Asked Questions
AdRoll is a digital advertising platform that is leveraged by a variety of brands and agencies to increase brand awareness, site visitors, and conversions through personalized marketing strategies.
AdRoll boosts brand awareness through its various advertising capabilities encompassing display, video, native, connected TV, and social media advertising. This multifaceted approach enables brands to showcase themselves to a wide and diversified audience. Additionally, AdRoll uses personalized ads, allowing each company to connect with their audience in a unique and tailored manner.
The term 'full-funnel ad campaigns' in AdRoll refers to the platform's capability to manage advertising campaigns that encompass all stages of the marketing funnel - from awareness and consideration to decision and action. This entails reaching out to potential customers, nurturing these contacts, and driving them to make purchases, ultimately advancing overall business objectives.
AdRoll operates across a wide range of advertising channels. These include display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing, offering brands a diverse set of options for message delivery.
Key features offered by AdRoll are retargeting for re-engaging with prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation that coordinates automated campaigns across display, social, and email.
AdRoll utilizes retargeting by engaging site visitors who have already visited your site with personalized ad campaigns that make use of real-time and historical data from millions of websites and apps. Using these insights, they can identify potential customers, tailor advertising content, and reengage them.
AdRoll uses first-party data to ensure it is reaching its ideal audience. First-party data comes directly from the source (i.e., the business), so it is unique to that company. This might include website visitor data, purchasing data, social media profiles, or any other data that a company has collected directly from its audience.
In AdRoll, marketing automation plays a crucial role in synchronizing campaigns across display, social, and email channels. This automation results in seamless coordination and greater efficiency, ultimately leading to optimal results from marketing efforts.
AdRoll helps businesses understand their growth trajectory by providing robust analytics and attribution capabilities. This allows companies to quickly understand what's working and adjust their strategies accordingly. They offer consolidated reporting, cross-channel attribution, and performance insights from one platform
AdRoll provides analytics and attribution capabilities that give businesses insight into growing faster by identifying successful strategies. This consolidated reporting aids in understanding how different channels and campaigns work together to influence conversions and revenue.
AdRoll is compatible with various eCommerce platforms including, but not limited to, Shopify Plus, Shopify, WooCommerce, and BigCommerce. This compatibility makes it easy to incorporate AdRoll into existing eCommerce setups.
AdRoll can be integrated with various advertising channels including Meta, TikTok, Pinterest, Google Ads, Amazon Ads and more, giving businesses the flexibility to exploit multiple channels for marketing and advertising.
AdRoll offers free tools like a Return On Ad Spend (ROAS) Calculator, which helps calculate returns on ad spending, and a UTM Link Builder for building UTM links. These valuable resources can aid businesses in strategizing and analyzing their advertising efforts.
AdRoll caters to diverse sectors like ecommerce, finance, non-profit, and hospitality by customizing its offerings to meet the unique needs and challenges of each sector. It provides tailored tools and services that can facilitate growth and boost conversions in each of these domains.
AdRoll provides resources for understanding and leveraging their platform's potential, which can be accessed through their customer support or help center. The resources include starter guides, as well as insights on how to use their specific features and tools to meet business goals.
AdRoll facilitates personalized ads by taking into consideration the unique characteristics of the target audience. It uses real-time and historical data to craft ads that are highly relevant to the audience, which increases the likelihood of engagement and conversion.
The strategy AdRoll uses for conversion enhancement is twofold. It employs retargeting to reengage visitors who have already visited a site, and it uses marketing automation to create single campaigns across display, social, and email to maintain a persistent presence and keep a brand top-of-mind for potential customers.
AdRoll factors in marketing goals when optimizing ad campaigns by aligning strategies and tactics with the specific objectives of the brands they cater to. This involves selecting the right advertising channels, personalizing messages, and choosing optimal timings for maximum reach.
The marketing automation feature of AdRoll functions as an orchestrator for managing and coordinating campaigns across different channels such as display, social media, and email. It works by setting up automated workflows that activate based on specific triggers, providing a seamless marketing experience.
AdRoll is particularly useful for industries like ecommerce, finance, non-profit, and hospitality. By offering features like retargeting, audience segmentation, and analytics, it provides these industries with unique solutions to their specific marketing challenges and goals.
AdRoll uses first-party data to ensure it is reaching its ideal audience. First-party data comes directly from the source (i.e., the business), so it is unique to that company. This might include website visitor data, purchasing data, social media profiles, or any other data that a company has collected directly from its audience.
In AdRoll, marketing automation plays a crucial role in synchronizing campaigns across display, social, and email channels. This automation results in seamless coordination and greater efficiency, ultimately leading to optimal results from marketing efforts.
AdRoll helps businesses understand their growth trajectory by providing robust analytics and attribution capabilities. This allows companies to quickly understand what's working and adjust their strategies accordingly. They offer consolidated reporting, cross-channel attribution, and performance insights from one platform
AdRoll provides analytics and attribution capabilities that give businesses insight into growing faster by identifying successful strategies. This consolidated reporting aids in understanding how different channels and campaigns work together to influence conversions and revenue.
AdRoll is compatible with various eCommerce platforms including, but not limited to, Shopify Plus, Shopify, WooCommerce, and BigCommerce. This compatibility makes it easy to incorporate AdRoll into existing eCommerce setups.
AdRoll can be integrated with various advertising channels including Meta, TikTok, Pinterest, Google Ads, Amazon Ads and more, giving businesses the flexibility to exploit multiple channels for marketing and advertising.
AdRoll offers free tools like a Return On Ad Spend (ROAS) Calculator, which helps calculate returns on ad spending, and a UTM Link Builder for building UTM links. These valuable resources can aid businesses in strategizing and analyzing their advertising efforts.
AdRoll caters to diverse sectors like ecommerce, finance, non-profit, and hospitality by customizing its offerings to meet the unique needs and challenges of each sector. It provides tailored tools and services that can facilitate growth and boost conversions in each of these domains.
AdRoll provides resources for understanding and leveraging their platform's potential, which can be accessed through their customer support or help center. The resources include starter guides, as well as insights on how to use their specific features and tools to meet business goals.
AdRoll facilitates personalized ads by taking into consideration the unique characteristics of the target audience. It uses real-time and historical data to craft ads that are highly relevant to the audience, which increases the likelihood of engagement and conversion.
The strategy AdRoll uses for conversion enhancement is twofold. It employs retargeting to reengage visitors who have already visited a site, and it uses marketing automation to create single campaigns across display, social, and email to maintain a persistent presence and keep a brand top-of-mind for potential customers.
AdRoll factors in marketing goals when optimizing ad campaigns by aligning strategies and tactics with the specific objectives of the brands they cater to. This involves selecting the right advertising channels, personalizing messages, and choosing optimal timings for maximum reach.
The marketing automation feature of AdRoll functions as an orchestrator for managing and coordinating campaigns across different channels such as display, social media, and email. It works by setting up automated workflows that activate based on specific triggers, providing a seamless marketing experience.
AdRoll is particularly useful for industries like ecommerce, finance, non-profit, and hospitality. By offering features like retargeting, audience segmentation, and analytics, it provides these industries with unique solutions to their specific marketing challenges and goals.
💰 Pricing
Pricing model
Paid
Paid options from
$36/month
Billing frequency
Monthly
