📝 Overview
- Convert anonymous website visitors into qualified leads using IP identification that reveals which companies are visiting your site
- Automate multichannel outreach campaigns with drag-and-drop workflow builder that syncs real-time CRM data
- Book meetings automatically with AI voice assistant that conducts natural conversations and qualifies leads 24/7
- Prove campaign ROI with revenue attribution analytics that connect marketing efforts directly to closed deals
- Engage high-intent buyers immediately through real-time tracking that triggers personalized outreach workflows
- Secure sensitive customer data with enterprise-grade encryption and compliance with major privacy regulations
⚖️ Pros & Cons
Pros
- Optimizes lead conversion
- Real-time tracking
- Drag-and-drop outlines
- Multichannel outreach workflows
- CRM data synchronization
- Templated workflows
- Personalized cold outreach
- LinkedIn workflows
- Traffic de-anonymization
- IP address identification
- Visitor behavior analytics
- Transcripts and analysis
- Major CRM integration
- Communication tools integration
- Email providers integration
- Robust security mechanisms
- Comprehensive analytics
- Revenue attribution
- Real-time engagement
- Sales enablement
- Visitor identification
- Campaign performance tracking
- Workflow customization
- Prospect Qualification
- Marketing Automation
- Behaviour Analysis
- Data Security
- Real-time follow-ups
- Personalized Video outreach
- Automated outreach sequences
- Voice calls automation
- Branching based on responses
- LinkedIn ad performance tracking
- Firmographic data enrichment
- Multi-channel sequences
- Webhook support for custom integrations
- Detailed audit logs
- Full control over data
- Automated reports
- Visit interest tracking
- Activity logging
- Fast setup
- Running in minutes
- Handling multiple accents
- Transcripts with analysis
- ROI measurement
- Ad optimization based on impact
Cons
- Templated workflows only
- Possibly invasive IP tracking
- Sales focussed, not versatile
- Dependent on integration with CRMs
- Real-time tracking needs improvement
- No on-premise installation
- Limited communication channels
- No support for non-English languages
- No direct customer support
- Limited customization options
- No end-user level analytics
- Data safety restrictions
❓ Frequently Asked Questions
Marketbetter.ai is an artificial intelligence-driven platform specializing in optimizing lead conversion and generating high-intent buyers rapidly using real-time tracking. It features an AI-powered workflow builder, assisting users to create, customize, and achieve various sales and marketing objectives. The platform provides comprehensive analytics, visitor identification, engagement metrics, campaign performance, and revenue attribution.
Marketbetter uses AI to optimize lead conversion by employing real-time tracking to identify high-intent buyers promptly. It makes use of an AI-powered workflow builder allowing users to create, customize, and achieve various sales and marketing objectives, thereby enhancing lead conversion. Additionally, Marketbetter's AI-powered voice assistant engages in natural conversations with prospects, qualifying leads, and booking meetings in real time. It uses AI analytics to provide comprehensive insights into visitor behaviour, engagement, and campaign performance.
The AI-powered workflow builder from Marketbetter allows users to create and customize various sales and marketing objectives. It utilizes drag-and-drop outlines, enabling users to design multichannel outreach workflows and synchronize data from customer relationship management systems.
You can customize sales and marketing objectives with Marketbetter by using its AI-powered workflow builder. This tool allows you to create unique workflows by dragging and dropping outlines, meaning you can design multichannel outreach strategies tailored to your specific objectives. You can leverage data from CRM systems in a synchronized manner.
Marketbetter provides various templated workflows, allowing for a host of outreach and conversion activities. Some of these include personalized cold outreach, LinkedIn workflows, de-anonymizing traffic to prove campaign influence, and more. These templates facilitate various sales and marketing objectives.
The de-anonymizing traffic feature of Marketbetter works by identifying and tracking the IP addresses of visitors to your website. This tool takes the anonymized web traffic and gives you a clear view of the companies visiting your page, their behaviour, engagement, and intent. It aids in proving campaign influence and providing a comprehensive insight into visitor activities.
Marketbetter uses IP address identification and tracking to identify companies that visit your website. This process happens in real-time, allowing for immediate tracking and engagement. Moreover, the data gathered from this tracking not only identifies which companies are visiting, but also provides insights into their behavior, engagement, and intent on your website.
Marketbetter provides comprehensive insights into visitor behavior, engagement, and intent. It identifies companies visiting the user's website and tracks their actions, engagement patterns, and the specific pages they are viewing. It retains constant tracking across sessions for recurring visitors, thus constructing a complete picture of their interests over time.
The AI voice assistant in Marketbetter can engage in natural conversations with prospects, qualifying leads, and booking meetings in real time. The voice assistant is capable of handling multiple accents, adapting to responses in real time, and provides a full transcript and analysis of these interactions. This AI assistant enables efficient lead qualification and improves conversion rates.
Marketbetter integrates seamlessly with major customer relationship management (CRM) systems. This integration facilitates real-time updates and synchronization of data between Marketbetter and the CRM, ensuring comprehensive tracking, seamless flow of information, and enhanced functionality.
Marketbetter supports various communication tools for enhanced integration and operational ease. It includes major platforms like Slack and Teams, ensuring smooth communication between the Marketbetter platform and the organization's preferred communication tools.
Data security is a top priority for Marketbetter. All data is encrypted during transit and at rest. It complies with major privacy regulations and provides detailed audit logs. Moreover, users have complete control over their data access and retention policies, ensuring a high level of data safety and security.
Marketbetter provides comprehensive analytics, offering both macro and granular views into customer behavior, engagement, and campaign performance. It tracks website visitor identification, engagement metrics, campaign performance, and can even attribute revenue to specific marketing efforts. These insights help businesses optimize their marketing strategies and improve ROI.
In Marketbetter, revenue attribution refers to the process of associating revenue to specific marketing efforts. This helps businesses understand which marketing strategies, platforms or campaigns contributed to the revenue, giving actionable insights into their performance and effectiveness.
Marketbetter allows you to turn your GTM signals into meetings by using its AI-powered tools for lead generation and conversion. The platform employs real-time tracking to capture high-intent buyer signals effectively, enabling immediate engagement and an increased likelihood of securing meeting bookings.
Marketbetter offers a LinkedIn workflow that uses its AI to optimize reach and engagement on LinkedIn. This workflow allows you to reach out to leads on LinkedIn, send personalized messages and track engagement, all of which can contribute to generating high-intent prospects.
You can use the AI Workflow Builder in Marketbetter to create multichannel outreach strategies tailored to the unique needs of your audience. By dragging and dropping outlines, you can create workflows that span across email, social media, and other channels. Real-time data from your CRM is synchronized with your workflows to provide more personalized and relevant outreach.
The purpose of the data synchronization feature in Marketbetter is to ensure seamless integration and real-time updation of data across systems including the platform and the user's CRM. This synchronization ensures consistency in information, better outreach strategies, and helps prevent data silos.
In Marketbetter, you can use visitor identification and engagement metrics for lead generation by leveraging its comprehensive analytics. The platform provides insights into the behavior, engagement, and intent of visitors, enabling you to identify high-intent prospective leads and tailor your outreach effectively for conversion.
Marketbetter aids in real-time tracking and engagement through its Intelligent AI. This feature allows you to track high-intent buyers in real-time, interact with prospects via an AI-based voice assistant, and qualify leads more effectively. Real-time tracking also supports campaign performance tracking, visitor behaviour analysis, engagement metrics, and much more.
Marketbetter uses IP address identification and tracking to identify companies that visit your website. This process happens in real-time, allowing for immediate tracking and engagement. Moreover, the data gathered from this tracking not only identifies which companies are visiting, but also provides insights into their behavior, engagement, and intent on your website.
Marketbetter provides comprehensive insights into visitor behavior, engagement, and intent. It identifies companies visiting the user's website and tracks their actions, engagement patterns, and the specific pages they are viewing. It retains constant tracking across sessions for recurring visitors, thus constructing a complete picture of their interests over time.
The AI voice assistant in Marketbetter can engage in natural conversations with prospects, qualifying leads, and booking meetings in real time. The voice assistant is capable of handling multiple accents, adapting to responses in real time, and provides a full transcript and analysis of these interactions. This AI assistant enables efficient lead qualification and improves conversion rates.
Marketbetter integrates seamlessly with major customer relationship management (CRM) systems. This integration facilitates real-time updates and synchronization of data between Marketbetter and the CRM, ensuring comprehensive tracking, seamless flow of information, and enhanced functionality.
Marketbetter supports various communication tools for enhanced integration and operational ease. It includes major platforms like Slack and Teams, ensuring smooth communication between the Marketbetter platform and the organization's preferred communication tools.
Data security is a top priority for Marketbetter. All data is encrypted during transit and at rest. It complies with major privacy regulations and provides detailed audit logs. Moreover, users have complete control over their data access and retention policies, ensuring a high level of data safety and security.
Marketbetter provides comprehensive analytics, offering both macro and granular views into customer behavior, engagement, and campaign performance. It tracks website visitor identification, engagement metrics, campaign performance, and can even attribute revenue to specific marketing efforts. These insights help businesses optimize their marketing strategies and improve ROI.
In Marketbetter, revenue attribution refers to the process of associating revenue to specific marketing efforts. This helps businesses understand which marketing strategies, platforms or campaigns contributed to the revenue, giving actionable insights into their performance and effectiveness.
Marketbetter allows you to turn your GTM signals into meetings by using its AI-powered tools for lead generation and conversion. The platform employs real-time tracking to capture high-intent buyer signals effectively, enabling immediate engagement and an increased likelihood of securing meeting bookings.
Marketbetter offers a LinkedIn workflow that uses its AI to optimize reach and engagement on LinkedIn. This workflow allows you to reach out to leads on LinkedIn, send personalized messages and track engagement, all of which can contribute to generating high-intent prospects.
You can use the AI Workflow Builder in Marketbetter to create multichannel outreach strategies tailored to the unique needs of your audience. By dragging and dropping outlines, you can create workflows that span across email, social media, and other channels. Real-time data from your CRM is synchronized with your workflows to provide more personalized and relevant outreach.
The purpose of the data synchronization feature in Marketbetter is to ensure seamless integration and real-time updation of data across systems including the platform and the user's CRM. This synchronization ensures consistency in information, better outreach strategies, and helps prevent data silos.
In Marketbetter, you can use visitor identification and engagement metrics for lead generation by leveraging its comprehensive analytics. The platform provides insights into the behavior, engagement, and intent of visitors, enabling you to identify high-intent prospective leads and tailor your outreach effectively for conversion.
Marketbetter aids in real-time tracking and engagement through its Intelligent AI. This feature allows you to track high-intent buyers in real-time, interact with prospects via an AI-based voice assistant, and qualify leads more effectively. Real-time tracking also supports campaign performance tracking, visitor behaviour analysis, engagement metrics, and much more.
💰 Pricing
Pricing model
Freemium
Paid options from
$99/month
Billing frequency
Monthly
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