Obviyo is an AI-powered tool suite that enables product-led growth for e-commerce businesses. It transforms products into revenue generators by matching them with shopper's real-time behavior. It also manages paid ad campaigns, creates revenue-generating buying experiences, and assists in discovering new products for existing customers. Through linking buyer, behavioral, and contextual attributes with products of interest, Obviyo identifies buying signals from individual shoppers and effectively utilizes product performance data to drive shopping experiences, thereby enhancing revenue per visit.

Obviyo provides several specific features to assist e-commerce businesses, these include: shopper behavior-driven personalization, hybrid recommendations driven by both manual input and AI algorithms, adaptive multivariate testing and optimization solution, AI-powered growth bots for enhancing revenue growth, cross-platform data to leverage information across different platforms and real-time AI algorithms for instantaneous updates and adaptability.

Obviyo uses product performance data to identify buying signals from individual shoppers and links them with products of interest. This strategy is aimed at utilizing artificial intelligence and product data to enhance e-commerce growth by matching products with shoppers based on their real-time behavior. It intends to transform products into revenue generating machines driven by shopper behavior.

Obviyo provides an effective management of paid ad campaigns through its AI-powered toolset. This is achieved by automated scanning and analysis of paid marketing spend, and also delivering AI algorithm driven product feeds for paid ad campaigns. The toolset assists in creating revenue-generating buying experiences and helps increase return on ad spend.

Obviyo matches products to shoppers based on their real-time behavior. It uses AI to link buyer, behavioural, and contextual attributes with products of interest. This process allows Obviyo to identify buying signals from individual shoppers and translate them into product recommendations and personalization strategies.

Yes, Obviyo can assist in discovering new products for existing customers. This is achieved by leveraging AI and product data to suggest products that align with the customer's behaviour, interests, and past purchases.

Obviyo uses product performance data to drive shopping experiences which increase revenue per visit. It believes that revenue growth increases by 4 times when product performance data is used to drive shopping experiences. This data is also used to identify buying signals from individual shoppers to optimize product recommendations and personalize the shopping experience.

AI algorithms play a significant role in Obviyo's functionality. They power the tool suite's capacity to match products with shoppers based on real-time behavior and also drive the hybrid recommendations which are a combination of manual input and AI-derived suggestions. Furthermore, real-time AI algorithms make for instantaneous updates and adaptability.

Obviyo personalizes the shopping experience based on shopper behavior by utilizing behavioral data to make real-time personalized recommendations. This approach is designed to enhance the buying experience and to increase revenue by matching customers with products they are most likely to buy.

Yes, Obviyo provides an adaptive multivariate testing and optimization solution, enabling businesses to perform A/B testing and optimize their data and performance based on the results. It allows for the adjustment of multiple variables at once, leading to more comprehensive and meaningful results.

Obviyo offers AI-powered growth bots which are designed to enhance e-commerce revenue growth. These bots specialize in functions such as personalized product displays, addition of promotional areas to increase visibility of special offers, personalized emails with products related to prior visits and other items of interest, and integrated cross-platform product performance metrics.

Obviyo uses cross-platform data to leverage information from different sources and platforms. This enables a comprehensive understanding of customer behaviour and preferences across multiple touchpoints, assisting in the creation of more effective marketing strategies and personalised shopping experiences.

Obviyo offers real-time AI algorithms which provide instantaneous updates and adaptability in matching products with shoppers based on real-time behavior. These algorithms also play a key role in driving the hybrid recommendations offered by Obviyo.

Yes, Obviyo can identify buying signals from individual shoppers by using AI to link buyer, behavioral, and contextual attributes with products of interest. These insights enable Obviyo to offer personalized recommendations and create a custom shopping experience for each shopper, thereby enhancing revenue per visit.

'Hybrid recommendations' in Obviyo refer to suggestions driven by both manual input and AI algorithms. These recommendations are designed to enhance personalization by taking into account human input as well as data-driven insights from AI to offer shoppers a seamless and customised e-commerce experience.

Obviyo increases revenue per site visit by using product performance data to drive shopping experiences. It identifies buying signals from individual shoppers and aligns them with products of interest, leading to an optimized and personalized shopping experience that enhances conversion rates and, consequently, revenue.

Yes, Obviyo does offer email personalization features. It features an 'Email Genie' that personalizes emails with products related to prior visits and other products of interest, creating a more personalised and direct marketing strategy.

Obviyo optimizes paid marketing spend by conducting an automated scanning and analysis of it. In addition, it provides AI algorithm-driven product feeds for paid ad campaigns, ensuring the ad spend is optimally used for maximum output and return on investment.

Obviyo uses its 'Promo Bar' to increase the visibility of special offers in e-commerce. It's a growth bot that adds promotional real estate to a website thereby enhancing the visibility of special offers, leading to increased customer engagement and potentially boosting sales.

Shopper behavior plays a pivotal role in Obviyo's personalization strategies. Obviyo uses shopper behavior driven personalization to enhance the buying experience. It leverages shopper behavior data to match products with shoppers based on their real-time behavior. By understanding the individual shopper's behavior, Obviyo can provide a more personalized and optimized e-commerce experience.