Overview
- Scale paid social campaigns without increasing headcount, using AI that autonomously creates, produces, and ships content from market research to final assets
- Stop guessing which ads will work, because Selzee scans competitors, trends, and customer feedback across Meta, TikTok, Instagram, Pinterest, and YouTube to generate data-backed creative angles and concepts
- Eliminate creative bottlenecks by receiving ready-to-use creative briefs, ad scripts, and designer briefs grounded in proven creative structures, not guesswork
- Source high-performing UGC creators on Instagram and TikTok instantly, with niche-specific searches and engagement-based shortlists integrated directly into your workflow
- Continuously improve ad performance as Selzee grades each piece of content against your CPA and ROAS targets, identifying winners and losers to refine future output
- Detect ad fatigue and weak creative angles before they drain your budget, using automated creative performance diagnosis that spots declining engagement early
- Adapt content strategy to your brand’s evolving needs, because the AI learns from every ad’s weekly performance digest and adjusts its approach automatically
- Start small and scale flexibly with a credit-based pricing model that matches your content output, from $50/mo for solo users to $1,500/mo for enterprise teams
Pros & Cons
Pros
- Automates content creation
- Performs content analysis
- Identifies business needs
- Conducts market research
- Scans competitors
- Analyses trends
- Reviews customer feedback
- Generates content plans
- Sources user-generated content
- Supplies designer briefs
- Adapts over time
- Analyzes content performance
- Identifies ad fatigue
- Spotlights weak angles
- Produces creative briefs
- Creates ad scripts
- Performs platform-specific research
- Flexible pricing model
- Targeted towards DTC brands
- Adapts to creative needs
- Content performance diagnosis
- Audience-specific research
- Ecommerce oriented
- Scans multiple social platforms
- Affordable for SMBs
- Customizable usage credits
- Integrated learning over time
- Creative ad scripting
- Learnings feed into improvements
- Researches Instagram, TikTok, Pinterest, YouTube
- Optimizes for paid social
- Cross-platform operation
- In-app collaboration with content creators
- Targets CPA and ROAS
- Provides user-friendly transparency
- Targets Meta and TikTok specifically
- Adaptable to brand needs
- Integrates winning and losing content
- Performs reel and video analysis
- Produces transcripts from videos
- Identifies engagement trends
- Sourcing of Instagram and TikTok creators
Cons
- Credit-based pricing model
- No API mentioned
Reviews
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❓ Frequently Asked Questions
Selzee is an AI-based tool designed to automate and streamline content creation and analysis processes. It understands the specific business needs of its users and leverages this understanding to autonomously create, produce, and distribute content. It enables users to focus their efforts elsewhere by handling the heavy lifting of content generation, requiring users only to approve the final content.
Selzee uses AI to automate content creation by first understanding a business's needs. It then scans market trends, competitor activities, and customer feedback across different social media platforms. Using these insights, it crafts comprehensive content plans comprised of creative angles, concepts, and briefs. The tool can source user-generated content creators on platforms like Instagram and TikTok, provide briefs to designers, and use AI to generate assets.
Selzee is geared towards Direct-to-Consumer (DTC) ecommerce brands and growth teams. It is specifically tailored for those seeking to scale paid social media on platforms such as Meta and TikTok.
Selzee uses AI to adapt to a business's needs. With time, it analyses the performance of each content piece, determining winners or losers based on Cost Per Acquisition (CPA) and Return On Ad Spend (ROAS) targets. This continual analysis and learning enable the AI to become progressively smarter, more capable of aligning with the brand's specific needs and objectives.
Selzee undertakes comprehensive market research by scanning competitors, assessing current trends, and analyzing customer feedback across several social media platforms. It zeroes in on every piece of information that can prove beneficial for content creation.
Selzee scans for trends and competitor activity on a variety of social media platforms including Meta, TikTok, Instagram, Pinterest, and YouTube.
After conducting exhaustive market research, Selzee converts the gained insights into concrete content plans. These plans include creative angles, concepts, and briefs that the user's team can take action on immediately.
Yes, Selzee can source user-generated content creators on both Instagram and TikTok. It does this as part of its automated content generation process.
Selzee learns from content performance over time by analysing the performance of each content piece, classifying them as winners or losers based on CPA and ROAS targets. Every verdict and piece of analysis data is used to continually refine the AI's understanding, further enhancing its ability to cater to the brand's needs.
Selzee uses Cost Per Acquisition (CPA) and Return On Ad Spend (ROAS) targets to evaluate content performance.
Selzee’s AI can produce a wide variety of content. It creates creative briefs, ad scripts, and designer briefs, employing established creative structures. It can also autonomously generate assets.
Yes, Selzee is capable of identifying ad fatigue. In addition to this, it can diagnose creative performance and identify weak angles that may need improvement.
Selzee provides comprehensive designer briefs in its content creation process. These briefs are grounded in established creative structures, providing clear and actionable instructions to the design team for the content creation process.
Selzee can conduct platform-specific research on TikTok, Instagram, Pinterest, and YouTube to identify trends, competitor activities, and other important signals worth acting upon.
Selzee's pricing model is credit-based. It offers various plans that scale with a business's content output, allowing businesses the flexibility to start small and upgrade as they find value in the service. The plans range from $50/mo for solo users, $300/mo for SMBs up to $1,500/mo for larger enterprises.
Selzee's pricing model is credit-based, designed to scale with a business's content output. This ensures pricing is proportional to usage, offers flexibility to adapt to changing needs, and allows businesses to start on a smaller scale and upgrade as they find the service valuable.
Several DTC ecommerce brands have utilized Selzee for their content creation and analysis processes. These brands include OlaOla, Medirex, The Doux, Ere Perez, Dyllz, Brain Market, and Dalora among others.
Yes, Selzee is capable of diagnosing creative performance. It offers assessment of performance, identification of ad fatigue and weak angles, and canvassing of competitor, trends, and customer feedback to formulate new creative angles.
Selzee sources User-Generated Content (UGC) creators through niche-specific searches, follower range, and engagement levels on Instagram and TikTok. Using this information, it compiles a ranked shortlist and integrates the chosen creators into the creative workflow.
Selzee learns from each ad's performance by grading them as either winners or losers against CPA and ROAS targets. This scoring is then delivered as a weekly digest and the insights gained are used to continually adapt and refine the AI's approach for subsequent content creation rounds.
Pricing
Pricing model
Free Trial
Paid options from
$50/month
Billing frequency
Monthly
